Gypsy & the Muse Co
About Us
About Us
A Little About Our Story
Founded by Nia in 2022, Gypsy & the Muse is the latest chapter in a long history of owning and running boutiques across Australia. With decades of experience in fashion, Nia has built her career around discovering beautiful pieces, sharing her love of styling and creating a welcoming shopping experience.
Today, Gypsy & the Muse is a mother-daughter business, with Rhea joining Nia in 2023. Together, they curate a collection of fashion, accessories and lifestyle pieces, with a shared love of colour, creativity and individual style.
At the heart of Gypsy & the Muse is a genuine love for our customers. We take pride in offering personal service, thoughtful styling advice and a welcoming space where women feel comfortable and valued. Above all, we want every woman to leave feeling confident in what she wears and true to her own style.
Where It All Began
Growing up around her family's businesses, Nia was inspired to one day have a business of her own. At just 22, she convinced the owners of an old-fashioned jeanery to sell the business to her. After securing a loan, she transformed it into her own women's boutique, Sirens, which quickly became one of the most popular stores in her hometown.
Building Her Vision
Over the years, Nia went on to open and own a number of boutiques across Australia, each marking a new chapter in her journey. Pictured above is Blue Muse, where she introduced her own label, The Muse. It was the beginning of something special, and a reflection of Nia's creativity and love for bringing her own ideas to life.
Growing Up In Fashion
Rhea spent much of her childhood in Mum's boutique, watching her work and soaking up everything that came with running a fashion business. Some of her favourite memories were visiting the shop, helping out and going on buying trips together. Little did she know that one day, she'd be working alongside Mum.
The Story Continues
After seven years in hospitality, Rhea decided to take a different path and join Mum at Gypsy & the Muse in 2023. What started as Nia's own little business has become something they now get to share, and it's something they both feel incredibly lucky to have.
Working together has brought plenty of laughs, the occasional disagreement and lots of special moments. From choosing new collections and sharing ideas to helping customers find pieces they love, they enjoy having the opportunity to build the business side by side.
They're incredibly grateful for the support they've received over the years and for the customers who have continued to shop with them, share their love of the boutique and support their little business.
With love,
Nia, Rhea & the Gypsy & the Muse Team x
